Sunday, 25 November 2007

Value destruction

I like BMW. I have been to their museum in Munich and thought it was fab. I like driving their cars. They are well appointed, handle well and generally have plenty of get up and go without being uncomfortable or harsh.

What I hate to see though is a BMW in the hands of a P plater, or even worse, a wogboy. Or a wogboy P plater. That to me just destroys the BMW brand. I know they have gone for volume in recent years, but all that has done is driven the brand downmarket. I don't care how fancy the 5 and 7 series are, or how fast an M-this or M-that goes; I cannot ever see myself owning one for the rest of my life.

It's a pity. It has become the Gemini of the latest generation.

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