Ha! Bet you thought I would be posting a picture of something dirty, didn't you?
It's a small thing, but if it's enough for a car driver to pick you up at night from behind, it might save your neck (unless the driver is pissed - then you're rooted).
Lots of little things like this have crept into cycling without most people noticing. They are not the result of government mandates or OH&S legislation - they are generated by people having a brain wave and either producing and marketing a new product themselves, or it being introduced by one of the major equipment manufacturers who see such innovations as giving them an edge in a very competitive market.
It's just one of those little indicators as to how the free market constantly improves our lives in little ways - in ways that sclerotic, centralised, ham-fisted bureaucratic government never can.
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