Saturday 29 September 2012

REALLY dodgy advertising by Cue and Myer

This billboard is on the side of the railway overbridge leading into Circular Quay station. Sorry about the really poor quality - the lights had just turned green and I was riding away one handed.

The big words says "Cue made in Australia" - but there are words in a much smaller font that say "is predominantly" - meaning the whole thing actually reads "Cue is predominantly made in Australia". It's just the kind of thing you'd miss if you were driving under here at 40km/h.

I really don't care if their garments are stitched together by 12 year old slave kids in Bangladesh - it's the deliberately misleading aspect of it that I can't stand. Why Myer agreed to it is beyond my understanding.

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