Saturday, 29 September 2012

REALLY dodgy advertising by Cue and Myer

This billboard is on the side of the railway overbridge leading into Circular Quay station. Sorry about the really poor quality - the lights had just turned green and I was riding away one handed.

The big words says "Cue made in Australia" - but there are words in a much smaller font that say "is predominantly" - meaning the whole thing actually reads "Cue is predominantly made in Australia". It's just the kind of thing you'd miss if you were driving under here at 40km/h.

I really don't care if their garments are stitched together by 12 year old slave kids in Bangladesh - it's the deliberately misleading aspect of it that I can't stand. Why Myer agreed to it is beyond my understanding.

No comments: