Grassroots? How can it be "grassroots" when it was conceived and run by a major multi-national media corporation and a huge muti-national environmental outfit?
|WWF Australia Annual Report 2011|
Earth Hour was conceived by WWF and The Sydney Morning Herald in 2007, when 2.2 million residents of Sydney participated by turning off all non-essential lights.
The Wikipedia entry also notes that:
The Australian, a competing news outlet, said that journalists at Melbourne's Age newspaper claimed they had been pressured not to write negative stories about Earth Hour because of the parent company's sponsorship arrangement. The Australian went on to say that on April 10, a statement from the journalists claimed that "Reporters were pressured not to write negative stories and story topics followed a schedule drafted by Earth Hour organisers".
What exactly is the "sponsorship arrangement" that Fairfax Media has with Earth Hour?
A quick delve into a few years worth of Fairfax annual reports shows that it is a lot more than a "sponsorship agreement". Fairfax Media actually owns 33% of Earth Hour Limited.
|Fairfax Annual Report 2011|
|Fairfax Annual Report 2009|
The annual reports don't provide any breakdown as to the revenue, expenses and assets of Earth Hour Limited.
|Search result for Earth Hour annual report|
"And funnily enough, although "Earth Hour Limited" is listed as a company that Fairfax has an interest in, I can't find an annual report for it anywhere"
It files them with the regulator, ASIC.
A quick search on the ASIC site shows it has filed accounts for 08, 09 and 10, but has yet to file accounts for the 2011 financial year.
ASIC. Duh. Why didn't I think of that? I'll have a look tonight - thanks.
Great work Boab.
Don't forget also that the WWF executives enjoy an FBT rebate which means that their after tax salary is much higher compared with someone (who doesn't enjoy the exemption) on the same gross salary.
Here is a link to the results of an ASIC search:
It shows that the company was first registered in January 2008. You can pay for a full search (about $20 from memory) and that will give you full details including director names and some financial information.
You can search for any company at this link:
Keep up the good work!
I don't know much about "Earth Hour", but I did put together a post on "Earth Day":
You can also always get more data from ABN look up - see here and that then leads to this entry .. ... where Earth Hour is a apparently a public charity!
Great stuff BOAB.
Earth Hour is one-third owned by WWF, Fairfax, and Leo Burnett (the advertising agency). I don't think anyone makes any money out of it. It just makes them feel all warm and gooey inside.
I find it interesting that these guys would be getting FBT perks but it's the same media organisation who jumps up and down about groups like Hillsong getting the same. Bit like double standards huh?
$165,000 pa TAX EXEMPT !!!
Earth Hour is such a scam, in which the ABC has also been complicit. Their reportage of the number of lights 'turned off' for it was grossly inflated last year, and relied upon unscientific WWF 'research'. A disgrace for a government funded media outfit.
High Distinction for you in Investigative Journalism, BOAB.
Great work BOAB!
Could you apply your superb skills one day to DeforestACTION/TakingITGlobal? Registered as a charity in the US and Canada, TakingITGlobal rakes in a lot of money from credulous Australian schoolchildren at the urging of their awarmist teachers.
See my Defrauding Schools, Teachers and Schoolchildren”.
This explains why the Manawatu Standard won't report in a meaningful way on the Turitea wind farm disaster Click Palmerston North for more info on this scam.
Awesome sleuthing. Well played.
You might also want to look into the relationship between the SMH and animal rights lobbyist group "Voiceless". SMH just did a highly complimentary puff piece, overlooking the damage Voiceless have been doing to Australian industry, while failing to disclose the full nature of their own relationship with that dubious group.
Notice that the current (well paid) CEO is a certain Dermot O'Gorman. Would this be one of Lee Rhiannon's brood, I wonder? Back when she was plain Mrs Paddy O'Gorman, (before her reincarnation as a Welsh myth) Rhiannon had three children - if Dermot is one, he's certainly keeping up the family tradition.
manta.com lists "David Gregory Bourne" as a director. A quick name search also shows a David Gregory Bourne a a Director of an Australian company called Carnegie Wave Energy, Australia's 16th largest utilities company,
A check of the company's website shows that he is past CEO of WWF Australia.
Every day is Earth Day in North Korea.
That's funny, I thought it was all the work of some dude who was just a random, everyday dude who cared about the earth. Or something.
What a surprise that this "grassroots movement" is really just a(nother) big, organised leftist scam.
The influence of WWF is far in excess of all rationality.The long term goal is a complete end to humans! What sort of species seeks its own extinction-deliberately? A pretty stupid one. Our society has been selectively breeding idiots for the last 40 years-those too stupid to think for themselves, too stupid or lazy to look beyond the warm fuzzy images and look at reality. The reality will be that the whole world will be like North Korea. Who will then stand up for oppressed humans?
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